![](https://freight.cargo.site/t/original/i/4dff39b21004c8af0def721ef601c2b98a9de020ecfef56b4235e4ec8d5efde0/062822_BAGGUXMoMA_22.jpg)
MoMA x BAGGU Pop-Up
Date: 2022
Location: New York, NY, USA
Program: Pop-Up Store w/in MoMA Design Store
Area: 320 ft² (30 m²)
Client: BAGGU, MoMA
Project Team: Juke Jose, Pak Siu
Photography: MoMA, Baggu, Haddock Studio
A pop-up store designed with the bag and fashion brand BAGGU, for their temporary space and collaboration with the MoMA Design Store in Soho, NY.
At the window-front corner the small Baggu store within the MoMA design store is defined through super graphics on the walls, windows and curtains, along with a floating perforated white metal hanging wall and signage, where the product display is arranged in an organized yet playful manner. Infront of the hanging wall is a wide table where new display fixtures we developed for this and other future Baggu store are displayed throughout the Summer.
![](https://freight.cargo.site/t/original/i/9c82be5de211046e30d7b41574bfc95d79432954e278df61fba7c05d1ff59c80/062822_BAGGUXMoMA_13A.jpg)
![](https://freight.cargo.site/t/original/i/a5c2595ce5e0a96a83ad3fa7dcee9f931688ed076aaa6776d0681d68e248b34c/062822_BAGGUXMoMA_12.jpg)
![](https://freight.cargo.site/t/original/i/afce9ccd8bcf958627c00d2293461d66e7e252f5a6268a959d24908e0dd3b100/HaddockStudio_BAGGUxMoMA_01-.jpg)
![](https://freight.cargo.site/t/original/i/2c12dca97a2c7ab6086390bcb26759ac0fe6629beb0c2d10165adda551d04f06/HaddockStudio_BAGGUxMoMA_04.jpg)
![](https://freight.cargo.site/t/original/i/67097e646c968cec2073a69cda70dde006fb07bdb70c2d4c4fb0a2011474abf8/HaddockStudio_BAGGUxMoMA_03-.jpg)