MoMA x BAGGU pop-up
Location: New York, NY, USA
Program: Pop-Up Store w/in MoMA Design Store
Area: 320 ft² (30 m²)
Client: BAGGU, MoMA
Project Team: Juke Jose, Pak Siu
Photography: MoMA, Baggu, Haddock Studio
A pop-up store designed with the bag and fashion brand BAGGU, for their temporary space and collaboration with the MoMA Design Store in Soho, NY.
At the window-front corner the small Baggu store within the MoMA design store is defined through super graphics on the walls, windows and curtains, along with a floating perforated white metal hanging wall and signage, where the product display is arranged in an organized yet playful manner. Infront of the hanging wall is a wide table where new display fixtures we developed for this and other future Baggu store are displayed throughout the Summer.