MoMA x BAGGU pop-up 


Date:   2022
Location:   
New York, NY, USA
Program:   
Pop-Up Store w/in MoMA Design Store
Area:   
320 ft²  (30 m²)
Client:   BAGGU, MoMA
Project Team:   Juke Jose, Pak Siu
Photography:   MoMA, Baggu, Haddock Studio

A pop-up store designed with the bag and fashion brand BAGGU, for their temporary space and collaboration with the MoMA Design Store in Soho, NY. 

At the window-front corner the small Baggu store within the MoMA design store is defined through super graphics on the walls, windows and curtains, along with a floating perforated white metal hanging wall and signage, where the product display is arranged in an organized yet playful manner. Infront of the hanging wall is a wide table where new display fixtures we developed for this and other future Baggu store are displayed throughout the Summer.










      ©2022 haddock studio


      ©2022 haddock studio