BAGGU Chicago Store
Date: 2024
Location: Wicker Park, Chicago, IL, USA
Program: Baggu Store
Area: 1,728 ft² (160 m²)
Client: BAGGU
Project Team: Ryan Shin, Pak Siu
Photography: Taiyo Watanabe, Haddock Studio
In a neoclassical building in Chicago’s Wicker Park, the Baggu store becomes the face of the entire brick structure. The long ground-floor space features penny tile floors inset with a large smiley logo of the brand and a Mies daybed toward the back, as elements that connect both to the building’s character and to the city of Chicago itself.
The design scope also includes an ongoing development of Baggu’s physical branding through custom made displays & fixtures, spatial language, and signage – much of which is delivered in a Design-Fabricate capacity by Haddock Studio working directly with a team of crafts people to deliver the arrangement of custom pieces to each store. The interior language favors natural sustainable materials in cork displays and wood block pedestals and solid furniture, along with metal wavy rails, custom perforated hanging walls, standing screens, peg-mount shelves & hooks, spinning kiosks, and cork cash wrap counters. All sitting under the black track-lighting rows, as a flexible gallery-like setting for Baggu’s ever expanding collections of bags and accessories for everyday living.
