BAGGU L.A. Store
Date: 2024
Location: Silver Lake, Los Angeles, CA, USA
Program: Baggu Store
Area: 1,364 ft² (127 m²)
Client: BAGGU
Project Team: Juke Jose, Pak Siu, Ryan Shin
Photography: Taiyo Watanabe
In a renovated 1920s auto body shop just below the Hollywood Hills in Silver Lake, the Baggu L.A. store unfolds behind a restored Art Deco facade. Inside, timber truss ceilings and generous skylights vault above a bright, gallery-like interior that houses a flexible assembly of custom fixtures and displays for Baggu’s ever-expanding collection of bags and accessories for everyday living. A new partition wall defines the back-of-house storage and staff area while creating an additional tall surface for hanging displays within the airy, light-filled space.
The design scope also includes an ongoing development of Baggu’s physical branding through custom made displays & fixtures, spatial language, and signage – much of which is delivered in a Design-Fabricate capacity by Haddock Studio working directly with a team of crafts people to deliver the arrangement of custom pieces to each store. The interior language favors natural sustainable materials in cork displays and wood block pedestals and solid furniture, along with metal wavy rails, custom perforated hanging walls, standing screens, peg-mount shelves & hooks, spinning kiosks, and cork cash wrap counters.
